Marketing Monday Tip

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A key to success with your online marketing is to have a clear marketing objective. Marketing objectives are the endpoints of your marketing strategy. This gives your team (and social media manager/marketer) a direction and a goal to work towards.

A clear objective helps determine specific marketing tactics, social platforms, and tasks that need to be completed.

Also, clear objectives help show what’s working (or not) by giving you something concrete to measure your progress against.

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