Welcome to Saturday Business Spotlight, where we feature a different business every Saturday!
This week we are featuring
Lisa Shaw with Lisa Shaw Cares, LLC
Q & A Time featuring Lisa:
How long have you been in business? I've had the pleasure of being a business owner since 2002. While the name changed, the focus remained the same -- helping women to live the lives they envisioned.
What is your business all about? I am a Certified Personal & Executive Coach with an emphasis on Positive Psychology. As a Leader, I've had the pleasure for close to 30 years to support other women leaders in both life, ministry, leadership and business to propel forward. I help women to look beyond what they see to what they can achieve. I help them to gain fierce clarity, unlock their thoughts (perspective), and take the necessary steps to win personally and professionally. While I'm not a life coach, transformation is a part of what women experience in engaging my services.
In addition to working with women 1:1 I also work with groups of women in all parts of the country supporting them in honing their skill set and developing their gifts is important to me. Helping women to build cohesive, growth-oriented teams is also a part of the services that I offer as a Personal Coach and Leadership Consultant.
Back in the early 2000s, I heard John Maxwell say something that became the foundation of why I do what I do to help women. He said, "People don't care how much you know until they know how much you care." Through LisaShawCares, LLC I care about helping women to be their best and to do their best in the areas of importance to them. As I often say, some build buildings, I build people.
What makes your business unique? My own personal experiences that began in my childhood have always helped me to relate to the needs of women. My love for God and one of my core values (Integrity) also helps me to be unique. What I do, why and how I do it and who I do it for means excellence. Excellence is integrity. While LisaShawCares, LLC is my livelihood, money is not my primary focus...the growth and success of women is my primary focus. No fluff in my business. Real work. Real attention to the needs of my clients and real results because I really care about my clients.
Why did you start your business? Being sexually abused in my childhood caused me to live a fear-based lifestyle. For a long time, I knew my value hearing it in church but I didn't believe my value. There's a difference. It caused me to live below what God had for my life. While I raised a family, served in leadership, and worked in Corporate America, I struggled within and often felt less-than and unfulfilled. Once healed by God's grace, I made the decision that I would be for women what I often felt I didn't have. I lacked a voice. I lacked believing my value, therefore, I took a long time to step fully into who God had purposed me to be and to do to serve others. That was a long time ago. Since then I help women to do what I call, WIN! A win in the life they envision -- personally and professionally. I started my business because it wasn't just a business, it was and is, a calling.
What would you say are the top three skills needed to be a successful business owner?
1. As a believer, having God in the lead of my life including my business, is vital.
2. I believe both soft and hard skills are necessary. An example of that is listening attentively and serving with integrity (soft skills) while also being prepared (hard skills) to produce what you advertised to your clients and to produce it with excellence so that your clients received the best value from the service.
3. Know what you are getting into before you leap into a business! In other words, what is the potential and perhaps probable impact it may have on the important areas of your life such as your personal growth, time/rest, family relationships, finances and more.
What three pieces of advice would you give to someone who wants to launch their own business?
1. Do your due diligence. Contrary to what others say, don't just leap. Ask yourself the important questions about the business you want to start including evaluating your abilities and credibility. Talk to people in the industry. Don't ignore any insecurities you may have. Face them before you leap into a business.
2. If you have a family particularly living at home, don't start your business without conversations with your spouse and children (age appropriately of course), as your business will affect your time, schedule, household income and more. Be sure to have a real conversation and be transparent about all it will take to have your own business especially in the early years of building the business. Schedules, family time, etc. should be on the table for conversation.
3. Don't leap into the launch without a reasonable business plan and plan of action. Have SMART goals and ask God for wisdom in the decisions you must make. He'll guide you.
Who has been your greatest inspiration? Or what book has inspired you the most? Or what is your favorite book?
While I'm a book junkie for sure and could list several that I glean from, I'd rather use this space to share my greatest inspiration. I would say it is my Grandparents. They had an incredibly positive impact on my childhood whenever I was with them and that was often. They are the reason why I am who I am today. They taught me how to love God, love all people and to serve with excellence. They also taught me a strong work ethic and to be a woman of my word. Grandma used to say, at the end of the day when you kneel before God and pray be sure your day honored Him. In the morning when I'd rise, Grandpa was the first hug I received. I'm so glad that he taught me what it was like to be loved and valued by a good man. Later in my mid-20's, I married another good man....my husband of now 29 years.
How do you conquer those moments of doubt that so often stifle or trip up or stop so many?
Remind myself of who I am and Whose I am. Remind myself that what I do brings value to the lives of others. And if I face a tough day I look through the humbling endorsements I've received and those silence the critic in my head.
Please feel free to share any other information that will help your audience get to know you better.
Don't discount yourself. Invest in your life. The word coach is almost overused today and as a result, people often shy away from them but I would encourage you to find a certified coach that can serve you well. There is great value in being coached by the right person. Coaching is not just cheering you on it is helping you to make the decisions and changes that will build the bridge between where you are and where you want to go -- Good coaching will help you to win! I'd love the opportunity to work with you. Feel free to reach out and let's discuss it. I work with women in different areas of the country via video conferencing or phone.
Thank you, Lisa, for letting us share a bit about you!
If you’d like to reach out to Lisa, here is Lisa's Contact Information.
Suite #597, 3956 Town Center Blvd, Orlando, FL 32837