Connecting the Social Media Dots


A few years back, the question was often asked, I’m a small business, does my company need a website? With 80% of American adults on line and 60% of them using social networking sites. It’s a no brainer that you not only need a business website, but also a social media strategy.

Many small business owners feel they lack time, resources or energy to invest in social media. Also, the social media options can be overwhelming. Today we are going to help you connect the dots with a review of the main social media platforms and their benefits.

Before we begin, let’s take a quick look at your business web page. By having a presence on the web customers can find out more about your business and the products or services you have to offer. Also, when it comes to benefiting from a website, company size does not matter. There is one exception to this rule: It’s better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. Your website is an important part of your business. Make sure you treat it as such.

Social Media Platforms:


Facebook: Currently Facebook is at the top of all social media platforms.
Facebook’s benefits:
• Increased exposure to potential clients
• Gather more leads, email addresses
• Inexpensive marketing
• Builds brand loyalty
• Increases traffic to your website and helps boost your SEO


Twitter: Twitter enables you to provide tidbits of news and data all day long.
Benefits of Twitter:
• Allows for up to date communication
• Generates leads
• Enables you to showcase your brands personality
• Provides instant feedback, reviews and comments
• Opportunity to expand customer service


LinkedIn: LinkedIn is the social network for working professionals looking to make connections.
Benefits of LinkedIn:
• B2B networking
• B2C networking
• Lead generation
• Employee recruitment
• Opportunity to expand customer service



YouTube: YouTube is the 2nd largest search engine and 3rd most visited website worldwide.
Benefits of YouTube:
• Increase your audience either by creating videos or advertising on other peoples videos.
• Marketing on YouTube will help you get found on google
• Grow your audience
• Increase your email list


Google+: Google+ is the ultimate resource to maximize visibility on Google search pages.
Benefits of Google+
• Increases SEO value
• Ability to draw customers in by providing key business information
• Enables you to share content
• Grow your audience
• Helps creates a community
• Increases your opportunity of business reviews



Pinterest: Pinterest is a virtual pin board, think of it as a digital scrapbook. It is the go to place for DIY, food and drink and home décor.
Benefits of Pinterest:
• Builds and reinforces your brand
• Showcase your products
• Use for market research
• Customer engagement
• Drive traffic to your website



Instagram: Instagram is a photo sharing platform that enables you to share photos and short videos.
Instagram benefits:
• Audience engagement
• Builds trust and personality
• Increases traffic to your web page
• Free advertising
• High visibility of posts

As you can see, each social media platform has it’s benefits. If you would like to know more on how your business can best connect the social media dots, please contact us at Fresh Impact.