Automatic Post Scheduling Apps vs “Real–Live” Social Media Managers


What is the difference between automatic post scheduling apps (e.g., Hootsuite, etc.) vs. “real, live” social media managers?

Automatic schedulers like Hootsuite, Post Planner, Social Oomph, Pagemodo, etc. are awesome tools to assist with social media management. But yet, when it comes to social media management there is much more than just posting to platforms.

So, what the real question is why should I invest in a social media manager


Social media management is more than just posting to the various social platforms. Curating content, scheduling the posts and monitoring engagement all takes time. Take a look at your daily schedule and ask yourself—“How much time do I have to devote to social media?” If you only have 30 minutes a day, your time would best be used for engagement. You are the only YOU! And yes, as a social media manager I do assist with engagement and growth. It is when my clients take a few minutes a day to do some interaction, we see the “real magic” happen. Another thing when speaking about time, many of my clients share that they appreciate me keeping an eye on their social media platforms. Most business owners don’t have the time or desire to monitor their networks 24/7. Depending on the contract, a social media manager is an extra set of eyes.

Skills and Training:  

Every week I take courses/classes to stay up to date with the latest online trends.  Now, can the average business owner do this? Yes, but should they? No. Do you keep up to date with the latest tax laws? No. Most of us hire an accountant. Well, that is what a Social Media Manager does—we stay up to date on the ever-changing world of social media. By knowing the latest trends, you will be a leader in your industry. Also, by working with various clients and platforms, I can bring what “works this week” to yo


As a Social Media Manager, I spend time auditing and analyzing your online presence. I can assist you with developing a strategy and plan to reach your goals. Also, throughout our partnership, I will be monitoring. Is what we are doing working? Do we need to tweak something? Are we reaching your goals?


When you partner with a social media manager, it allows you the time and energy to focus on what you do best. (Manage your business.)

How about you, do you have any other questions on the benefits of partnering with a social media manager? Also, what do you think of this feature? Do you think it would provide value to you? Do you have any questions you would like answered? If so, leave a comment or send me a message. Looking forward to hearing back from you all!

Keeping Social Simple~Kim