WELCOME TO THE BUSINESS SPOTLIGHT, WHERE WE FEATURE A DIFFERENT BUSINESS EVERY WEEK!
This week we are featuring
Betty Hilliard of Mainstay Editorial Services LLC
How long have you been in business?
What is your business all about? (services, products, etc)
Words say a lot about a company, and I love working with clients on their words – their written content. Whether I am editing content or writing content, I consider myself the behind-the-scenes support for my clients making sure their messages are clear, concise and free of errors. My job is to make sure my clients’ messages are on target for their customers and that they build trust with their customers through their written communications.
What makes your business unique?
I don’t just write and edit content. I have a strong background in marketing, and I apply my marketing knowledge and experience to my projects. So, in addition to editing for grammar and spelling, I review content with an eye on marketing. I make sure my clients’ messages are targeted for their specific audience, and I ensure my clients’ brand image is maintained throughout all of their written content.
What made you start your business?
I worked in the marketing/public relations industry until I had children. Then, I stepped away from the corporate world for a few years so I could be home with my boys. When I was ready to get back into the business, I wanted to do it differently. I wanted to do it in ways that enabled me to connect with more people and in ways that empowered me to help more people and their businesses. That is why I started my own business – Mainstay Editorial Services.
What would you say are the top three skills needed to be a successful business owner?
1. Patience – building a successful business doesn’t happen overnight. It takes time, and you’ll face setbacks. Having the patience to push through it all is so important.
2. A willingness to learn – as a business owner you are always learning new things – how to put processes in place, how to market your business, how to identify your ideal client, how to use new technology. The learning never stops, so be prepared to soak it all in.
3. Strong communication skills – maybe I feel this way because my business revolves around written communication, but I really do feel strong communication skills are a must. You need to be able to communicate clearly and effectively with your clients to keep your projects/sales on track.
What three pieces of advice would you give to someone who wants to launch their own business?
1. Know what you are good at. What can you do that will be helpful to someone else?
2. Set boundaries in your business. Customers will always ask for more. They will ask for discounts. They will ask for freebies. They will ask for more of your time. Clearly defining your boundaries in the beginning will help things flow more smoothly in your business.
3. Be flexible. As you are starting out in business something unexpected will popup. Instead of letting it throw you off course, be flexible and find solutions.
How do you conquer those moments of doubt that so often stifle or trip up or stop so many?
I have an amazing network of fellow entrepreneurs – a group of women who can answer my questions and offer support when needed. The have been my cheerleaders. Not only do they provide help when I need it, but they also inspire me. They inspire me to dream big when it comes to my business. Plus, they are pretty awesome at what they do, so I love learning from them!
Thank you, Betty, for letting us share a bit about you!
If you’d like to reach out to Betty, here is Betty’s Contact Information.
Mainstay Editorial Services LLC in the Dallas/Ft. Worth area of Texas